Duafe
Duafe was born out of a desire to reconnect. To embrace the richness of African heritage. To create beauty rituals that are proud, intentional, and rooted. But more than that, Duafe is also a statement—a challenge to the way the world views Africa in the global economy. Inspired by the Akan principle of Sankofa (“go back and get it”) Duafe is about reclaiming what was left behind, reviving traditions, and centring pride in Black and African beauty practices.
our why
Africa provides a third or more of the world’s key minerals. Yet the continent contributes only a small share to final global goods, with product value-added through production happening elsewhere.
This keeps African nations trapped in low-profit extraction models, rich in resources but poor in manufacturing influence.
At the same time, Africa is home to the largest youth population in the world, with over 60% under the age of 25.
By 2050, one-third of the world’s youth will live on the continent.
Yet many of these young people face unemployment rates above 30%, which leads to: Social unrest, Migration pressures, Deepening inequality, Low economic growth and limited job creation.
Our Comitment
Duafe is proudly Black woman-owned and currently handmade in Canada.
But this is only the beginning.
Our long-term vision is to transition Duafe’s production to Ghana by 2040, building supply chains that are rooted in the continent, harnessing its resources, employing its youth, and owning every step from soil to shelf.
We believe that beauty is not just about looking good, it’s about reclaiming power, preserving legacy, and celebrating identity.
Whether you are African, part of the diaspora, or someone who wishes to engage with African-inspired body care respectfully, Duafe welcomes you into a space where beauty is rooted, intentional, and proud
